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Today he is the founder and Chief Director of Popcorn Ad Films, an entity that is already a ready reckoner for India's top brand and advertising agencies. He is currently associated with leading agencies including Ampersand, Dentsu Aegis Network, Ogilvy, One Point Size and FCB Draft Ulka.
Popcorn Ad films with Ananth Babu at its helm is today home to umpteen successful ad film campaigns crafted for brands that are making their indelible mark across multiple platforms worldwide.